We are looking for Sponsors for

the Down Cellar Studio Podcast

2017-2018 Pigskin Party KAL Season.

KAL Runs from September 7, 2017- February 5, 2018

New to the Down Cellar Studio Podcast group and wondering what previous sponsors have said?

“The Down Cellar Studio Podcast reaches a very broad audience. Since the KALs are multiple month long events, it gives the opportunity for the large body of participants to come in contact with the sponsors and their offers repeatedly throughout the course of the KALs. I think that is quite valuable.” – Fibernymph Dye Works

When asked if the sponsorship brought in new business for Fibernymph Dyeworks: “Yes, but just as importantly, it has been another way to put me in the sight line of past and current customers as well. I think that’s significant, because when KAL participants who have purchased from me in the past are reminded about my presence through the KALs, they seem more likely to shop with me again due to that recognition. Also, when they see my business participating as a sponsor in an event that they are also taking part in, I think it adds an element of cohesion to their knitting community. (That latter point is purely speculation, though!)”

Plum Deluxe says “… prices are very affordable for small business and I never worry about how my business will be represented… We always receive kind, thoughtful new customers from our DCS sponsorship.”

Knitters Brewing Company shared “I enjoy working with you because you are very organized and communicative. I can count on you doing what you say you will, and I hope that I reciprocate!”

“I found a rapid return on my investment through sales and great exposure.” –Colorful Eclectic

Are you ready to join the party?

We have two types of Sponsor options.

• Field Sponsors (unlimited availability, unpaid option)
• Pro Shop Sponsors (limited availability, paid option).

Once you decide what’s right for you, fill out the Google Form to apply for your spot. You’ll receive a confirmation from me complete with a reminder of what I need from you and the links to make it easy!

Field Sponsors

Required:

• Donate a prize.
• Mail prize to winner once I contact you with the details.
• Post details of that prize in the prize thread before September 1.

Optional:

• Provide coupon code
  • Must use coupon code “pigskinparty17”
  • Must post details in the Coupon Code Thread in the Down Cellar Studio Podcast Ravelry Group.

What you can expect from me & the Down Cellar Studio Community:

• All sponsors will receive at least 1 mention on the Podcast.
• Good press from happy customers.
  • Participants will be granted 4 Special Teams Points for using a product from a Field Sponsor which should encourage them to buy, use and share your products!
  • Participants will be encouraged to share your products as they use them on social media.
• Exposure to a new audience in an established, engaged community.
• Link to your business’ website from the Down Cellar Studio Podcast Ravelry Group (currently over 1950 members) when prizes are announced.

Pro Shop Sponsors

20 Pro Shop Sponsor spots will be available on a first come-first served basis

Keep in mind- while the Pro Shop spots are limited, there is no limit for unpaid sponsorship & there are other opportunities this year for me to spotlight your business.

Required:

• Donate a prize to be given away during the KAL. Mail prize to winner once I contact you with the details.
• Post details of that prize in the prize thread before September 1.
• Pay $50 fee via PayPal (Note: do not send this fee until you receive confirmation)

Optional:

• Provide coupon code for participants.
  • Must use coupon code “pigskinparty17”
  • Must post details in the Coupon Code Thread in the Down Cellar Studio Podcast Ravelry Group.
• Create a custom item that relates to the Pigskin Party 2017.
  • This is certainly not required, but if you are a Pro Shop Sponsor and would like to create a Pigskin Party themed product, I’m happy to support you in that! The Down Cellar Studio Podcast community is very engaged and committed to our KALs. A good portion of the exclusive products created for the 2017 Splash Pad Party sold out eventually if not immediately. I’d love to bring my audience to your business and expand your reach.
    • Note: it does not have to be football or sports themed in any way. The item must be exclusive to this KAL for 6 months from the end date (2/5/18)
  • If you do create a custom product for the Pigskin Party, you’ll need to post it in the appropriate thread in our Ravelry Group.
  • Note: Field Sponsors are not approved to create Pigskin Party themed items, and they will not be advertised on the Down Cellar Studio Podcast. If as a Field Sponsor, you already have football related items in your shop, there is obviously no problem with that, but the option to promote and offer extra KAL points for Pigskin Party Products is reserved for Pro Shop Sponsors.

What you can expect from me & the Down Cellar Studio Community:

• 1 advertising spot on the podcast (100-150 words)

  • You provide the content. I’ll share it on the show! Ideally it’s best if this ad is customized for my podcast to encourage listeners to listen but that’s up to you.

• Good press from happy customers.
  • Participants will be granted twice the number of Special Teams Points (8 instead of 4) for using a product from a Headline Sponsor which should encourage them to buy, use and share your products!
  • Should you create an exclusive product, we will award 16 points to each participant who uses the product as part of an FO during the KAL.
  • Participants will be encouraged to share your products as they use them on social media
• Exposure to a new audience in an established, engaged community.
  • Your business will be featured on at least 1 post on BostonJen1’s Instagram featuring your business (current reach- over 5800 followers).
    • If you have an image(s) you prefer, I can use that- or I will find one from your shop.
    • Link to your business’ website from the Down Cellar Studio Podcast Ravelry Group (currently over 1950 members).
• Link to your business from show notes that accompany every episode from September 2017 through February 2018.
• If you create a custom item for Pigskin party and send me a photo, I will advertise it on Instagram for you with a minimum of 1 post on instagram.
  • You are also welcome to post anytime in the Down Cellar Studio Ravelry Group.

Optional Add-Ons
These options are available to both Field Sponsors & Pro Shop Sponsors.

Advertising Spots

• There are 11 additional ad spots available during the course of the KAL at a rate of $20 each (first come-first served- max 2 per sponsor).
• I limit my advertisements to 3 per episode so your ad spot will stand out.

Opportunity to Sponsor an Interception (No Spots Remaining)

• We always have Interceptions during the KAL. These are mini-challenges that last anywhere from a weekend to 1 month in time. There will be 4 Interception Sponsorship Options this year.
• If you’d like to be the primary sponsor for one of these interceptions, you’ll be announced as such on the podcast episode where the Interception is announced and any other episodes during the Interception (and your business will be linked in that episode’s show notes). I will also feature you as the Interception Sponsor on Instagram.
• The rate for this sponsorship is $25 (limit 1 per sponsor) and the donation of an additional prize (at least a $10 value) to be given away to one of the winners of this Interception.
• We can work together if you have an idea for an interception that might relate to your business. Or, you can rely on the Down Cellar Studio Team to do all of the work and you just provide a prize.

  • Please note: Depending on the intensity of the Interception Challenge, there may be other prizes awarded from available KAL prizes, so your prize will not be the only one available for this challenge, but your business will be the only one announced in combination and advertising of this challenge.

Interested in signing on?
Here’s what I need from you.

1. Please click on this link which will bring you to a Google Form. Fill out all of the required fields, click submit and it will be sent to me.
2. Look for an email from me.

• I will be in touch after your application is completed.
• If you’re looking for a paid sponsorship spot, I will be in touch to let you know your total.
• Please do not PayPal me the fees until I have confirmed your spot(s).
• Once you sign up, I will send an email with all of the details and links you need to make this simple!